It is sad & almost tragic to see India’s obsession with ‘being fair.’ A multi-million-dollar-beauty & fairness products empire, fair & peachy leading ladies & young women & men equally getting pressured to alter their skin-tone shows how deeply dug India’s fairness-grave is.

Nandita Das is no stranger to this very Indian approach to beauty. But not falling victim to such frivolous definition of beauty, she fights it out with her ‘Dark Is Beautiful’ campaign.

Watch this inspiring video that will make you realize, what’s all the fuss about?

DesiYUP