In a speech before the parliament on March 19, she said that she would never speak the name of the 28-year-old Australian man charged with opening fire at two mosques which killed 50 people last week.

New Zealand’s Prime Minister Jacinda Ardern adopted a novel but effective approach to talking about the terror threat.

Visibility supports the spread of terror. It makes terrorists look more important than they really are, giving them a platform to spread their message. He’s a terrorist and needs to be viewed as one. What he did was beyond humanity and saying out his name, in a way, humanizes him.

Twitter lauded her decision to refuse giving notoriety to the shooter.

This is the kind of decorum and poise which every world leader needs to have.