Bollywood actress Kalki Koechlin will be the brand ambassador of the Cinema For Care section at the upcoming All Lights India International Film Festival (ALIIFF) at Thiruvananthapuram, Kerala. The Film Festival is dated to begin from November 15.

DNA has mentioned in its report, ALIIFF will have six famous people who have a huge fanbase to represent various sections. Mohan Lal (Malayalam Cinema), Kamal Hassan (Tamil Cinema), Daggubati Venkatesh (Telugu Cinema) Prosenjit Chatterjee (Bengali Cinema), Subodh Bhave (Marathi Cinema) and Malayalam actress Manju Warrier were chosen as the brand ambassadors for various divisions.

Source: @kalkianmani

UNESCO is one of the main patron and authoritative endorser of Cinema for Care division. Kalki's division will create awareness about disability issues that she has been trying to highlight through various events earlier. This awareness will be created through a film, as reported by The New Indian Express .

Last year, Kalki's personality in Margarita with a Straw had cerebral palsy. This section is similarly aimed at creating awareness on handicaps and how to overcome them and still welcome people into the society despite their physical disability.