DNA has mentioned in its report, ALIIFF will have six famous people who have a huge fanbase to represent various sections. Mohan Lal (Malayalam Cinema), Kamal Hassan (Tamil Cinema), Daggubati Venkatesh (Telugu Cinema) Prosenjit Chatterjee (Bengali Cinema), Subodh Bhave (Marathi Cinema) and Malayalam actress Manju Warrier were chosen as the brand ambassadors for various divisions.

UNESCO is one of the main patron and authoritative endorser of Cinema for Care division. Kalki’s division will create awareness about disability issues that she has been trying to highlight through various events earlier. This awareness will be created through a film, as reported by The New Indian Express .

Last year, Kalki’s personality in Margarita with a Straw had cerebral palsy. This section is similarly aimed at creating awareness on handicaps and how to overcome them and still welcome people into the society despite their physical disability.