Following the controversy over the two-minute noodles (Maggi), Nestle is on the track to ensure that ‘Maggi is safe’ . After targeting single men, Nestle is trying to woo another group of consumers in India– the worried moms.
Put your mom’s worries to rest. New MAGGI samples cleared. #LetYourMomKnow https://t.co/PYnYtErKes— Maggi India (@MaggiIndia) November 5, 2015
The company posted a series of online ads on YouTube, in which ‘mothers’ talk of the guilt they felt for feeding their children the popular product.
It may be mentioned that Nestlé had pulled hundreds of millions of packets of its Maggi noodles from store shelves this year after Indian food regulators alleged the product contained levels of lead above permissible limits . However, Nestlé maintained its noodles were safe to eat.
Later, after repeated testing of its new products Nestlé was cleared to start producing the noodles again paving the way for the return of the popular snack.