Move over the online sales record of $14 billion set in China on Singles’ day , a phenomenon in India is making news and how. In an epic day in e-commerce in India, 60,000 welcome kits of Maggi noodles were sold out in just five minutes on Snapdeal .
Representational image | Source: PTI
Maggi returned to the Indian market after a five-month long legal battle , throughout which it kept going for its loyal fans despite being ridiculed and shattered. But as it made a come back, it decided to do so in style by forming an alliance with Snapdeal, and a Maggi Welcome Kit which has 12 packs of Maggi, a Maggi calendar, fridge magnet and even a Maggi post card with a ‘Welcome Back’ letter, as reported by The Times Of India .
Whoa, thanks for the amazing response! 60,000 Maggi Welcome Kits sold in 5 Minutes! #SnapdealWelcomesMAGGI pic.twitter.com/jEl7pmoJDI— Snapdeal (@snapdeal) November 12, 2015
Bringing to you your #DilKiDeal this Diwali! #SnapdealWelcomesMAGGI pic.twitter.com/xMNGJY9uKQ— Snapdeal (@snapdeal) November 9, 2015
As Maggi brought out everything it had in this highly anticipated and emotional reunion, the consumers showed a lot of love, and purchased their favourite noodles, sharing some happiness with Snapdeal which was, “delighted to be the exclusive online partner to deliver Maggi back to the customers.”