Alcohol is banned in Saudi Arabia. But there's never a shortage of people who don't let the threat of severe punishment deter them.

One such man was caught by the Saudi border police trying to smuggle in 48,000 tins of beer. How? Because he had covered every can with a Pepsi logo to disguise them.

According to Washington Post, Saudi border police said the man was apprehended while he was trying to sneak in crates of Heineken beer covered with Pepsi labels at the Al Batha border crossing with the United Arab Emirates.

"A truck carrying what first seemed to be normal cans of the soft drink Pepsi was stopped and after the standard process of searching the products, it became clear that the alcoholic beers were covered with Pepsi's sticker logos," border official Abdulrahman Al-Mahna was quoted as saying in the report.

Source: @ KsaCustoms |Twitter

Consuming alcohol is not only illegal in Saudi Arabia but anyone found consuming alcohol faces lashes as punishment for the offence.

Just last month, British oil executive Karl Andree was released after spending more than a year in jail in Saudi for carrying homemade alcohol in the boot of his car. The 74-year-old faced the prospect of 378 lashes. He was later released only after British Prime Minister David Cameron intervened on his behalf.