If you are in Mumbai right now and reading this, chances are you have probably outraged over the compulsory prime time slots for Marathi films in multiplexes in the state, as announced by CM Devendra Fadnavis today. Marathi language films will get show timings between 6 pm and 9 pm at theatres across Maharashtra.
Either that, or you think that this is a good move for Marathi films to gain some recognition, but a sorry way to execute it.
"As per the new orders, it will also be compulsory to run a song in respect to Dada Saheb Phalke," The Times of India reports. Playing the national anthem has already been mandatory in Maharashtra theatres.
Twitterati, as expected, have pounced upon this golden opportunity to remind Maharashtra government where it's going wrong. There is a strong #BeefBan undercurrent as well.
Morning: Ban of Goat Slaughtering Afternoon: Marathi movies to be shown at Prime Time Night: We are a developed Nation— King_Drunkard_IV (@KingDrunkard) April 7, 2015
Wooohoo marathi trending! Hey Thackerays..long time!— Preeti Tiwari (@preetiwari) April 7, 2015
Thank god my name and last name sound Marathi.— Drishti (@BombayVintage_) April 7, 2015
After beef ban and compulsory Marathi movies between 6-9 PM, expect Maha govt. to make it mandatory to brush your teeth between 6-8AM only.— SubhAjit (@subhajitm) April 7, 2015
It will soon be mandatory for Vada Pav to be on the menus of all fine dining restaurants in Maharashtra. #Marathi— lindsay pereira (@lindsaypereira) April 7, 2015
Maharashtra govt orders multiplexes to show only Marathi films between 6 and 9 pm. I think the matter will go to "Court"— Madhavan Narayanan (@madversity) April 7, 2015
It will soon be mandatory for residents of Maharashtra to name their children Bantya or Baban. #Marathi "— tweeter addict (@RAJKUMARINDIA1) April 7, 2015
And then there was this legitimate question.
Does the Marathi Film Industry really need such a push? I think we've come a really long way based purely on merit & quality stortytelling!— Surabhi M (@su_moka_boo) April 7, 2015