The tourism department of Madhya Pradesh has come up with another ad, and like always, this one strikes the right chords.

The commercial is the fifth in a series of brilliant ads created by the firm Ogilvy and Mather for the state tourism department. The ads are extremely popular for their use of vivid visuals along with melodious background tracks.

Here’s a look at the latest ad, which is surely going to prompt you to pack your bags and travel to the heart of Incredible India!

MP Me Dil Hua Bacche Sa, 2016

The ad uses bobble-head dolls along with several indigenous toys to view MP from a child’s perspective. Combined with a young voice in the background score, this is sure to make you sing along.

Here’s a look at some of their earlier ads.

Hindustan Ka Dil Dekho, 2007

This ad shows the locations across Madhya Pradesh through a bioscope, bringing out the nostalgia in all of us!

Hindustan Ka Dil Dekha, 2009

The expressive eyes of a woman are used to beautifully symbolise various tourist destinations across the state.

 MP Ajab Hai, 2010

In this one, the classical art of hand-shadows is used to form structures and locations across the state, creating interesting visuals.

Sau Tarah Ke Rang Hain, 2013

Set in the background of Holi celebrations, flying gulal takes the form of tourist attractions in Madhya Pradesh, which, combined with the awe-inspiring background music, is sure to give you goosebumps!