Indian news channels are known to come up with rather peculiar ways in order to be at the top. While some might say their ways are creative, many criticize it for a lack of substance.
Similarly, in a pursuit to grab eyeballs, Zee News just mixed the two most popular aspects of Indian society: Politics and Religion.
The news channel came up with an unusual twist with their Union Budget 2019 teaser, where the Finance Minister Nirmala Sitharaman is depicted as the Hindu Goddess of Wealth, Lakshmi.
While in general Goddess Lakshmi is portrayed with four arms, here she appears to have eight, linking to different facets of the budget including Railways, Defence, Infrastructure, Education and Agriculture.
बजट कुछ नए अन्दाज़ में @ZeeNews पर। पूरा समझना है तो यहाँ आईये। pic.twitter.com/TfK5rH2dkM
— Sudhir Chaudhary (@sudhirchaudhary) July 3, 2019
Twitter had all sorts of comments for the teaser which was shared by an anchor of the same channel.
Bhagwan k naam pr sb bikta hai. 😂
— Mohita 🇮🇳 (@itsmohitahere) July 3, 2019
this is creative 😂😂😂😂😂😂
— 1/2 punch man (@hunkmaximus) July 3, 2019
Just hope @nsitharaman sue him.
— انو-Anu (@stylistanu) July 3, 2019
Infact, its insult to both.
Economy n budget kaa mazak bana diya hai.
This fella is a Ramnath Goenka Award recipient..
— Soul of India (@iamtssh) July 3, 2019
Goenka ji now be like..
" Ye kya dekh liya maine "...
😂😂😂😂 pic.twitter.com/YfmOMpUAOb
I always come to your timeline to understand what’s happening in the mind of a serious journalist in New India. As usual, you don’t disappoint.
— Rupa Subramanya (@rupasubramanya) July 3, 2019
Ab kaha gaye dharam ke thekedar ab yeh Hindu dharm ki beizzati nahi hai kya
— MUMBAIKAR #kabir (@Kabirmerchant11) July 3, 2019
MC how can u insult our ma Durga? Do u think Nirmala is goddess ? May be she is for you.
— Navdeep Arora (@DeshBhakatJoshN) July 3, 2019
The Union Budget will be presented and telecast live on all TV channels on July 5th.