When somebody says that our lives have been digitized, they’re not kidding. It’s the ultimate truth.
As reported by LADbible, Nike has sold virtual sneakers for $186,000 in the metaverse. The catch is that nobody can actually wear them. They are strictly virtual and no physical substitute exists.
![](https://wp.scoopwhoop.com/wp-content/uploads/2022/04/626a300ce1327300010a85ee_812f4a55-af29-4b82-8e2c-eb3898601f57.jpg)
This week, Nike dropped their brand new range of ‘Nike Dunk Genesis Cryptokicks’ that can be purchased as NFTs. Mind you, these shoes are pretty stylish. And you could become a fashionista of the digital setting if money is not one of your concerns.
Last year, the footwear brand acquired RTKFKT, a leading digital sneaker designer firm, in a venture to blend culture with gaming.
RTFKT, together with Nike CryptoKicks, introduce the future of Sneakers, powered by Skin Vial tech
— RTFKT Studios (@RTFKTstudios) April 22, 2022
Welcome to 2052 : 🌐👟🧪 pic.twitter.com/7449L79Bf4
Reportedly, more than $14 million has been spent in purchase of these digital kicks. Crypto holders are spending anywhere between $10,500 and $12,500 for a pair which could be further accessorized with pricey rare skins.
Not just this, a sneaker skin called Alien was purchased for $630,000 just this week. Major face-palm?
gm from the Future 🌐👟🧪 pic.twitter.com/TpptiOQqY4
— RTFKT Studios (@RTFKTstudios) April 26, 2022
This is not the first time a brand has dropped its collection in the metaverse. Last year, Adidas unveiled their merchandise in the metaverse. However, NFT owners could receive the physical clothing as well.
Only 1 day until you can claim the Into the Metaverse physical merch and enter Phase 2, available exclusively for NFT holders.
— adidas Originals (@adidasoriginals) April 27, 2022
⁰Join the adidas Originals Discord community to connect, ask questions and get the alpha. https://t.co/esXTXiM6ui pic.twitter.com/Yn3paXNVWE
What Nike is doing is a clear-cut brave step into the future. Would you purchase a shoe that does not really exist only it does? If you know what I mean!