Last month, Wing Commander Abhinandan Varthaman was captured by Pakistan Army and then returned to India as a ‘gesture of peace’ after airstrikes between the two nations.
In this duration, several videos made their way to social media and one of them showed him sipping tea while talking to an anonymous person from the Pakistan Army.
IAF Wing Commander #AbhinandanVarthaman at Wagah-Attari border pic.twitter.com/WGz0LaNvX3— ANI (@ANI) March 1, 2019
A Pakistani tea seller found his marketing strategy in this and he put picture of Abhinandan on his tea stall, accompanied with Urdu quote:
Aisi chai ki dushman ko bhi dost banaye (chai that can turn even enemies into friends).
This Pakistani uncle has got some serious marketing skills. The small roadside tea stall has a banner with the following text: ‘Khan’s Tea Stall – A tea that makes foes turn into friends’ with the image of Indian Air Force pilot #Abhinandan – #IAF pic.twitter.com/ldQVG6brI7— Wajahat Kazmi (@KazmiWajahat) March 12, 2019
The image of same was shared by people on Twitter, with some Pakistani civilians calling him a ‘marketing genius’.
Khan Tea Stall—Special tea that may even turn foe into friend—😎#abhinandan pic.twitter.com/vVRaC6ZTyf— Rauf Klasra (@KlasraRauf) March 12, 2019
@imMAK02 👏🏻 pic.twitter.com/FT1tpBy2Ms— Awais اویس سلیم 🇵🇰 (@iRjAwais) March 12, 2019
Khaan Tea Stall— s tanwar (@sushtany) March 12, 2019
Aisi Chai ki Dushman ko bhi Dost Banaye…#marketingstrategy #Abhinandan pic.twitter.com/6sUlEg4BST
“Aesi chai ki dushman ko bhi dost banaye (Such a tea that makes even enemy a friend),” reads the poster written in Urdu. ❤https://t.co/ksiEIbivgd— Ovais Sultan Khan (@OvaisSultanKhan) March 13, 2019