Ads for the World Cup have to grab eyeballs, which means they tend to go above and beyond what's considered 'safe' for audiences. Controversy sells, but a recent ad released in Pakistan to build hype for the June 16 clash was in truly poor taste.

Source: Twitter

The ad shows a man made to look like Wing Commander Abhinandan Varthaman, replete with trademark moustache and also sporting a blue jersey, like the Indian cricket team.


He is asked several cricket related questions, to which he repeats Abhinandan's famous statement,

I’m sorry, I am not supposed to tell you this.

He also sips tea from a cup, just like in the video released by the Pakistani military, where he was shown being questioned after being beaten up.


Obviously, a lot of people were displeased.

Considering the entire Balakot strike and the subsequent Abhinandan saga was such a sensitive issue, making light of a situation where a man's life could have been lost is really stooping to new lows. The ad also has racist overtones, as the man's face has also been blackened.

Source: Indiatoday

It's 2019, and distasteful ads like this have no place here.