A section of advertising in India seems to about tugging at strings that most Indians often relate to – sexism, patriarchy and a blatant classist approach. 

There was an advertisement in the newspapers across Mumbai on 5th June for Lodha Luxuria Priva, a housing society in Thane. 


The ad reads – “You worked your way up to rise above the crowds. Not live with them.”



The Lodha campaign is also responsible for building the Trump Tower in Mumbai. Is this a sign?

People have attacked the obviously classist approach of the ad.




Some guys have seen the bigger picture here:




Seems like the advertising didn’t work that well.