A section of advertising in India seems to about tugging at strings that most Indians often relate to – sexism, patriarchy and a blatant classist approach.
There was an advertisement in the newspapers across Mumbai on 5th June for Lodha Luxuria Priva, a housing society in Thane.
The ad reads – “You worked your way up to rise above the crowds. Not live with them.”
#everydayc******pa pic.twitter.com/4iyv8Z1wgO
— Harini Calamur (@calamur) June 5, 2016
@calamur Ad bordering as hate speech..
— Ajay (@R22Ajay) June 5, 2016
The Lodha campaign is also responsible for building the Trump Tower in Mumbai. Is this a sign?
@calamur pic.twitter.com/VzWGljTVQj
— Being Watched (@DuckSpeech) June 6, 2016
People have attacked the obviously classist approach of the ad.
Some guys have seen the bigger picture here:
@calamur Actually, love the creative energy if that ad firm guy.VIP-ism sells, esp in terms of anything ‘luxury’ that targets middleclass
— murali (@muralipiyer) June 5, 2016
Seems like the advertising didn’t work that well.
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