In a bid to promote Ayurveda and tourism in Kerala, tennis legend Steffi Graf has been appointed as the the brand ambassador of the state.

Graf hails from Germany and is a former world number 1 who has won 22 G rand Slam titles in a career spanning 17 years. She has been the top seed for a record 377 weeks.

Source: Source: thehindubusinessline

The decision to appoint her as the brand ambassador was taken at a meeting conducted on the 24th of June, 2015, that was chaired by the Chief Minister of Kerala, Shri Oommen Chandy.

Source: Source: metrovaartha

According to sources, the state government had also approached Bollywood superstar Shah Rukh Khan and other international celebrities for the job.

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Source: Source: tyrol

It would be interesting to see how her appointment boosts the state's tourism given the fact that she enjoys a massive fan following across the globe.

Source: Source: tripcrafters