Recently, jewelry brand Tanishq released an advertisement about Diwali, that advocated for celebrating the festival without bursting crackers. 


However, the ad, which starred Alaya F, Nimrat Kaur, Neena Gupta, and Sayani Gupta, faced immense backlash online with #Boycotttanishq trending. Consequently, it has now been taken down.

People also trolled actor Sayani Gupta because of her tweets supporting Diwali celebrations without firecrackers. 

This backlash comes just a month after Tanishq was forced to take down an ad showing an inter-faith marriage, because people condemned it online by calling it an example of ‘love jihad’. 

As of now, no official statement has been released by Tanishq.