Recently, jewelry brand Tanishq released an advertisement about Diwali, that advocated for celebrating the festival without bursting crackers.
However, the ad, which starred Alaya F, Nimrat Kaur, Neena Gupta, and Sayani Gupta, faced immense backlash online with #Boycotttanishq trending. Consequently, it has now been taken down.
They are giving lectures on firecrackers Christmas me tree kaatne se deforestation nahi hota kya :(#boycotttanishq— komalLporwal (@KomalPorwal7) November 8, 2020
People also trolled actor Sayani Gupta because of her tweets supporting Diwali celebrations without firecrackers.
Hamara tyohar— Ritu (@RituMod) November 9, 2020
Hamari marzi !!!!
Rasta naapo ab ...
On the contrary, gift a box of fire crackers to the neighborhood kids: see their faces light up, gift diyas bought from pavement shops to their mothers and yes,— Savitri S (@Savitritvs) November 8, 2020
DO NOT WASTE MONEY IN BUYING JEWELRY
BCs khud apnee marriage mein 2 2 ghantey Kay fireworks kartey hein aur hamein yeh anti Hindu updesh detey hein— MKumar2001 (@Kumar2001M) November 8, 2020
This backlash comes just a month after Tanishq was forced to take down an ad showing an inter-faith marriage, because people condemned it online by calling it an example of 'love jihad'.
As of now, no official statement has been released by Tanishq.