The Make In India campaign was launched in September 2014 and has been a focus area for Prime Minister Narendra Modi on every trip he’s made abroad. The lion which has been roaring all this while was not made by a fully Indian firm and perhaps best exemplifies the campaign.
An RTI filed by Madhya Pradesh Activist, Chandra Shekhar Gaur disclosed that the lion was designed by the Indian branch of a foreign company Weiden+Kennedy India Limited, this The Times Of India report said.
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The commerce ministry in its response said:
“No tenders were invited for designing Make In India logo. In 2014-15, tenders were invited by the ministry for appointing a creative agency. And on its basis, Weiden+Kennedy India Limited, was chosen. And it’s this company which designed the logo for Make In India”
The advertising agency Weinden+ Kennedy is a large independent organisation with branches in Beijing, London, New York, Portland, Shanghai, Tokyo, Sao Paulo and India.
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No separate payment was made for creating the logo, the ministry replied to Gaur’s query.