'Challenges' are the latest obsession of netizens and they usually function in a very similar way. There is one activity, one hashtag and bam - millions of videos on social media.
Now, safe to say most of them don't make much sense and some are even dangerous. So #TrashTag comes as a pleasant change.
🚨 #trashtag Challenge! 🚨— Sea Shepherd SSCS (@SeaShepherdSSCS) March 11, 2019
Single use plastics are DESTROYING this planet that we call home, so if you see something, DO SOMETHING!
Know of an area that could use a clean up? Take a before photo, roll up those sleeves and get to work, take an after photo, post it and TAG US! pic.twitter.com/CqDvmKwRrk
It requires people to click before and after pictures of places once they are done with cleaning them up. Yes, the challenge is actually about cleaning places.
And people are actively participating, which can only be a good sign.
#trashtag #TrashChallenge Around 500 volunteers helped with the cleanup of 5 million kg of trash from this Mumbai beach.https://t.co/7UPGOKsGFDhttps://t.co/QBIMDUU8SThttps://t.co/5O8VJjYGTN pic.twitter.com/xWjsA1JPQ8— Pratika RCC Pipes Hyderabad (@rcc_pipes) March 10, 2019
Hey kids. Remember the Harlem shake..the water bottle flip challenge..the mannequin challenge..? At last, something meaningful is about to drop globally - #trashtag - take a before and after shot of major tidying efforts. You heard it here first, kids. @CognitaSchools #CognitaWay pic.twitter.com/pp873OGNP2— Andy Perryer (@andyperryer) March 10, 2019
Whoever came up with #trashtag is an absolute genius. None of these dumb internet trends, lets clean the planet!— 🐉 Esther [raw/RAWR]🎮📖✨ (@heysunnysanfran) March 10, 2019
The challenge started after an outdoor lighting company 'UCO' launched the hashtag, prompting people to clean up places when they return from wilderness.