Life is often tough and cruel for all of us. But for some people, it's just more difficult than others. On most days, social media is a repugnant cesspool of hairless apes but every now and then, people genuinely come together to help each other. We try.  

Case in point, this 78-year-old man from Punjab's Amritsar who still sells Chhole Bhature for just Rs 25, near a Telephone exchange in Amritsar. 

People have been sharing the video to convince others to buy the food and help the old man have a happy Diwali, one that he deserves.  

We will update this article when we have more information on the old man. Until then, do your best. It's Diwali afterall.