'This happens only in Russia'.

Something funny and weird has happened in Olvi gas station in Samara, Russia. Apparently, they offered free fuel for a limited period to anyone who comes there wearing a bikini. While some thought the offer was ridiculous, others took the opportunity to fill up their tanks for free.

Olvi gas station in Samara, Russia
Source: yandex.fr

This shocking idea was given by the marketing team of this gas station for carrying out as a publicity stunt. And probably, they only have expected female customers to come wearing a bikini for free fuel. But something strange happened.

guys in bikini in a russian gas station
Source: boredpanda.com

Soon after people got to know the deal, some men started showing up in bikinis. Sometimes you have to expect the unexpected, marketers.

guys in bikini in a russian gas station
Source: boredpanda.com

Even though this special offer lasted only for 3 hours, people were able to capture some guys donning those itsy-bitsy bikinis.

guys in bikini in a russian gas station
Source: boredpanda.com

Some even went the extra mile and came wearing high heels.

guys in bikini in a russian gas station
Source: boredpanda.com

Not denying, this stunt surely caught many eyeballs on the internet and they got the publicity they wanted. And some also won free fuel. So it's a win-win situation for all, isn't it?

guys in bikini in a russian gas station
Source: boredpanda.com

And this is how people reacted when the photos stormed the internet:

guys in bikini in a russian gas station
Source: boredpanda.com

So, what do you think? Let us know in the comments.