Indian brides nowadays are looking for a wedding trousseau that is modern yet true to Indian traditions and minimalist in nature. Sanjay Garg, Delhi-based textile revivalist's new festive 2018 collection titled Heer takes us back to old-school Punjab and how.

Image source

In recent times I’ve seen glamour, edgy, sassy but this collection has struck me unlike any other. It could be due to the fact that fashion for me, needs to have an ability to tell a story about the living breathing person inside the clothes and not just the mannequins.

Image source

Heer is inspired from pre-partition Punjab and every photograph, every aspect of the collection is like revisiting old memories. It's like flipping through your parents' wedding album.

Image source

The beauty of revival of something so nostalgic to the history of Punjab is the key to this collection.

View this post on Instagram

Sanjay Garg Festive 2018 recalls the shared culture of pre-partition Punjab through Heer’s bridal festivities. Set against Patiala’s Baradari Palace, Heer partakes in her wedding without the fuss for today’s finery and acknowledges tradition while making some her own. Knee length kurtas, floor grazing shararas and draped silk satin odhanis are worn by family and friends, who revel in the present through times past. Textiles draw from vintage archival Varanasi silk brocades featuring motifs that gain meaning through history, culture and context. Leaves of the neem tree, geometric lattices and floral trellises add weightless ornamentation and are embedded in the richness of mustard yellow, rani pink, magenta, red, pale pink and rama green. Featured: Architect @shagun.thind in ‘Reva’ kurta and pant & Apparel Designer @navelichoyal in ‘Nazneen’ magenta Varanasi silk brocade sari Photographed by: @ashishnshah Styled by: @navelichoyal @kshitijkankaria Visual Communication: @squadron14 Venue Courtesy: @neemrana.hotels #heer #sanjaygarg #festive #bridal #newcollection #patiala #punjab #textile #archive #brocade

A post shared by RAW MANGO | SANJAY GARG (@raw_mango) on

Image source

Shattering stereotypes of unrealistic ideas of a bride, the collection depicts minimalist fashion at its best.

View this post on Instagram

The idea of one woman or bride is an unrealistic ideal - ‘Heer’ emphasises uniqueness and utility of textile as a silhouette or ornamentation. Drawn from our archival textile is ‘Barfi’ sari featuring one of the oldest in motifs from Varanasi, which predates the era of ‘jacquard’ and ‘jaala’ techniques. Made through ‘getwa’ loom in a play of geometry woven in a version of ‘adi jhadi’ (alternating direction implicit method) Launching in-store on 7th September - New Delhi: Raw Mango, Angoori Badi, Farm AA 3, Ansal Villa, Satbadi, Chhatarpur Ph: 011-65026437 Image (2): century old textile from Raw Mango archives Featured: Actor & Model @rashmimann in ‘Barfi’ Varanasi silk brocade sari Photographed by: @ashishnshah Art Direction: The illiberals Styled by: @navelichoyal @kshitijkankaria Visual Communication: @squadron14 Vintage Jewels by: @kishandasjewellery Venue courtesy: @neemrana.hotels #heer #sanjaygarg #festive #bridal #newcollection #patiala #punjab #textile #archive #brocade

A post shared by RAW MANGO | SANJAY GARG (@raw_mango) on

Image source

Re-creation of Punjabi wedding events like sangeet makes us feel like we're reliving the past.

View this post on Instagram

One of the most fun events of a wedding is the Sangeet: the celebration of song, dance and music. The ceremony offers respite from the preparations allowing the family to sing and dance to traditional songs of festivity and joy. Knee length kurtas, floor grazing shararas, and silk satin odhanis are worn by family and friends, who revel in the present through times past. “These clothes are for the quintessential woman of today. Fuss-free clothes yet you feel dressed up - through the rich fabric and the details which let the garment speak for itself.” - Urban Planner & Architect @harleenduggal Presenting ‘Heer’ Launching in-store on 7th September New Delhi: Raw Mango, Angoori Badi, Farm AA 3, Ansal Villa, Satbadi, Chhatarpur Ph: +91 9717131351 Photographed by: @ashishnshah Art Direction: The illiberals Venue Courtesy: @neemrana.hotels #heer #sanjaygarg #festive #bridal #newcollection #patiala #punjab #textile #archive #brocade

A post shared by RAW MANGO | SANJAY GARG (@raw_mango) on

Image source

These colours bring forward memories of the vintage, old world charm of festivity and joy.

View this post on Instagram

Sanjay Garg Festive 2018 recalls the shared culture of pre-partition Punjab through Heer’s bridal festivities. Set against Patiala’s Baradari Palace, Heer partakes in her wedding without the fuss for today’s finery and acknowledges tradition while making some her own. Knee length Kurtas, floor grazing Sharara’s and draped silk satin odhani’s are worn by family and friends, who revel in the present through times past. Textiles draw from vintage archival Varanasi silk brocades featuring motifs that gain meaning through history, culture and context. Leaves of the neem tree, geometric lattices and floral trellises add weightless ornamentation and are embedded in the richness of mustard yellow, rani pink, magenta, red, pale pink and rama green. Presenting ‘Heer’ Launching in-store on 7th September New Delhi: Raw Mango, Angoori Badi, Farm AA 3, Ansal Villa, Satbadi, Chhatarpur Ph: +91 9717131351 Music: Surinder Kaur - ‘Tiley Waleya Mila De Ranjha Heer Nu’ Video: @lifafalifafa @ihbarus Art Direction: The illiberals #heer #sanjaygarg #festive #bridal #newcollection #patiala #punjab #textile #archive #brocade

A post shared by RAW MANGO | SANJAY GARG (@raw_mango) on

Image source

The imagery made me revisit the memory when I would try on my mother’s jewellery and pose with my sister in our home.

What intrigued me the most was how real the Heer bride looked. Not like the models we see prancing on the runway but real women, like my sister or my mother.

View this post on Instagram

Through the use of traditional passa, mang tikka’s and chokers - in ‘Heer,’ jewellery is symbolic of the vast regions, designs and techniques in India and also the many forms in which they are adorned. Smaller in size, more intricate, and worn such that the jewellery flows with the movement of the wearer and not the other way around. Featured: Performing Artist @kritika_27sharma in ‘Kishavi’ Varanasi silk brocade kurta Photographed by: @ashishnshah Art Direction: The illiberals Styled by: @navelichoyal @kshitijkankaria Visual Communication: @squadron14 Vintage Jewels by @kishandasjewellery Venue Courtesy: @neemrana.hotels Hair & Make up: @anandkaira #heer #sanjaygarg #festive #bridal #newcollection #patiala #punjab #textile #archive #brocade

A post shared by RAW MANGO | SANJAY GARG (@raw_mango) on

Really, watching the whole collection and the campaign is like watching an old memory on repeat.

Punjab is beautiful, and this collection perfectly embodies that raw charm.

View this post on Instagram

“For my younger brother, Pankaj’s wedding last year to Daman - a Sikh girl who born and brought up in Chandigarh - I was looking to curate something simple yet beautiful, from the decor to the outfits of the bride and family. Tradition and ritual is important to me but I wanted to present that in a fuss-free manner while retaining the values and culture from both our families. I began to look back at my archival textiles and the visual imagery of Punjab as I have always been struck by the uniqueness and the memories of pre-partition. Its bygone era also then became the inspiration for, our festive collection ‘Heer’, as it was a place of composite cultures. The campaign recalls this through Heer’s bridal festivities, where she celebrates amidst unified tradition and heritage through a rich palette of colour, textile and silhouettes." - Sanjay Garg. Music: ‘Balle Balle Bhai Tor Punjaban Di’ by Farida Khanum Video: @lifafalifafa @ihbarus Art Direction: The illiberals #heer #sanjaygarg #festive #bridal #newcollection #patiala #punjab #textile #archive #brocade #sangeet #wedding

A post shared by RAW MANGO | SANJAY GARG (@raw_mango) on

Already digging my mother's closet. Thank you Raw Mango for taking us back in time.