Well firstly, you need to get the new Cadbury Silk Heart Blush (obviously!) which is the special edition pack for this Valentine's Day. On the pack, you will find a QR code that will lead you to a microsite. Here, put in your details, then type out a heartfelt secret message for your special one. Once you're done with it, the site will generate a link that you're supposed to copy and send to your loved one. They can simply click on the link and reveal the message. Yes, it's really that easy!
And you can view your secret message from your partner in two different ways. You can either reveal it by scanning any Cadbury Silk hoarding, or you could simply check it out on any open space by using the AR feature. Either way, you'll be blushing. Trust us!
In today's day and age of technology and social media, we may have unknowingly acquired the mindset of fixating on creating 'perfect moments' and Insta-worthy stories and there's nothing wrong with that. But once in a while, even the smallest act of love can set your heart aflutter. And this year's love campaign by Cadbury Silk stands a testament to this.
So how far will you go to make them blush this Valentine's Day?