British insults are famously acerbic to begin with. And if you were ever in search of the harshest, most creative insults of the lot, we all know what British celebrity judge the whole world would look to! The one, the only, Simon Cowell. He’s easily one of the world’s toughest guys to please and history has borne witness to how he really isn’t shy about making his displeasure known.

Here are 25 times his insults were as scathing and just about as hilariously innovative as it frikkin’ gets.

Did we miss any of your favourite Simon insults? Tell us in the comments. And while you’re at it, thank your stars that you weren’t, nor ever will be, at the receiving end of such hilarious brutality!

Killer designs by Utkarsh Tyagi