Naturally, this opens up a whole new viewership for advertising companies.
Now, according to Livemint, broadcaster Star Sports, which has already sold most its ad inventory for the match, is now charging more than 50% premium for last minute spots.
Now that only 5,500 seconds of the total inventory are left, Star is expected to generate as much as ₹100 crore from the game alone.
The ad rates have surged to ₹25 lakh for a 10-second slot.
To put that in context, this means that Star is charging way more than the ₹16-18 lakh per 10 seconds that Star is charging for bundled packages