An India-Pakistan game of cricket holds the attention of people in this country like no other sporting event.
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And given that both teams do not play bilateral games against each other, a match at the World Cup was bound to get a record number of viewers.
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And even though the match was a rain-affected one, it recorded 229 million viewers in India, tuning in to watch the live match coverage on Star Network and Doordarshan.
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Even without the viewership DD garnered, Star India, one of the official broadcasters of the ICC World Cup 2019, recorded a viewership of 206 million for the match.
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According to BARC India data, 60% of all World Cup viewers turned up to watch the India-Pakistan match. And to put that into perspective, 45% of all viewership of India’s WC matches came from the India-Pakistan match.
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Damn it. Those are some really big numbers!
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