While people from both India and Pakistan cheered for their countries in the much awaited World Cup encounter last Sunday, DDB Mudra Group and Zee News installed scoreboards in Delhi, J&K;, Lahore and Karachi for people to be updated with the score.

However, something seemed wrong with the scoreboard which kept increasing the 'for the loss of' numbers, until this one message appeared on the screen. This hard-hitting video will leave you thinking.

When lives are lost, no one wins!