In an event in Los Angeles, Tesla's CEO, Elon Musk, introduced three models of the company's first electric truck, called Cybertruck.
To demonstrate its ruggedness, Franz von Holzhausen, Tesla’s Chief Of Design hit the door of the Cybertruck with a sledgehammer several times.
However, when he tried to show how shatterproof the glass was, things went a little wrong.
To watch what everyone is talking about, skip the video to 1:36.
After watching the glass break, people just couldn't stop themselves from trolling the company. Here's how they reacted.
that was painfully awkward lol. Someone's gettin' assaulted— Eric Ralph (@13ericralph31) November 22, 2019
The best way to save that live demo of the glass breaking was to say “just kidding, you’ll need it to be breakable in case of emergency” #Cybertruck— Jeff Jean-Baptiste (@JeffTheSigma) November 22, 2019
The glass couldn't survive the cannonball. Thank God they didn't test it with a real 9mm bullet on stage. 😅🤔— Muhammad Faiyaz (@faiyaz_ahmed_1) November 22, 2019
I think people underestimate how strong a regular glass window is when closed. I’ve seen hammers not break them so can’t say I’m impressed with the #Cybertruck also that guy barely swung that sledgehammer at the door. Pointless demonstration.— Jake Vahle (@jake_vahle) November 22, 2019
is it me, or do others also think that Elon Musks #Cybertruck is a very very late 1st of April-joke? What is that? And the cringy fail of the glass...?— DavEr (@eranosiand) November 22, 2019
Design + glass breaking + Elon being on something + only asking for a $100 deposit makes it seem like the #Cybertruck is a belated April fools joke.— Brenden Mulligan (@mulligan) November 22, 2019
Tesla built a special cannon to fire shit at the #Cybertruck's glass to test it for breakage.— M.H. Williams (@AutomaticZen) November 22, 2019
My man was barely trying to throw it when it shattered. Especially the second time. LOL. I'm dying. pic.twitter.com/lowPevd8nL
“You want a truck that’s really tough? Not fake tough?” —@elonmusk describing the Tesla Cybertruck made of the same steel alloy as SpaceX spacecraft. Also has armor glass. LOL How can you not love this company?— Andrea S. James (@AndreaSJames) November 22, 2019
Elon Musk looking at the broken Tesla armor glass during the Cybertruck unveiling pic.twitter.com/kakH1ExH8c— Matthias (@MrForeverElite) November 22, 2019
Holy shit that Tesla #Cybertruck glass breaking is gonna be a meme forever— Caleb Hawk (@calebhawk) November 22, 2019
OMG. In the history of presentations, this has to go down as one of the worst gaffes.— Michael Baylor (@nextspaceflight) November 22, 2019
Elon is presenting in front of a truck with shattered windows, after a glass breaking test goes wrong. #Cybertruck pic.twitter.com/Xaj36V7WfN
Elon back in his office after that disaster pic.twitter.com/luOns2VbFI— Plant Kyle Emoji 🧑🏼🦱 (@PizzaMcRib2) November 22, 2019
Well, that's one way to break the news.