There’s disappointment, and then there’s Tinder. This one phrase summarises the life of millions of singles (mostly guys) who spend hours to find that prized catch, I mean match! But life is not always fair and what’s worse than an app to break that to you.

If you’re reading this article, chances are, you’ve never matched on Tinder more than twice, have a swollen finger from swiping all day and night, and are pretty darn confused by now. Confused because your average looking buddy just returned from a date with a girl he matched with on Tinder. Worse, he scored. And life is all downhill from there. 


But you always wonder, what did your buddy do? How does he end up matching with so many people while you’re left Googling for Tinder hacks? Is there some secret setting? Or has he bought the paid version of the app?

Many such questions keep popping in your head while you’re too embarrassed to discuss them with anyone. But no more! Because we figured out something about Tinder that not many know.

Before anybody else, Tinder itself judges you, scores you & gives you a desirability rating. And here’s how fast companyexplains it:

Anyone who has used the popular dating app is assigned an internal rating: a score calculated by the company that ranks the most (and least) desirable people swiping on the service. The scores are not available to the public. Referred to inside the company as an “Elo score,” a term the chess world uses to rank player skill levels, Tinder’s rating system helps it parse its user base in order to facilitate better matches. Using the system, Tinder could surface more potential dates based on score compatibility. 

In layman terms, if you’re not getting enough matches on Tinder, it’s actually the app to blame. For it is Tinder itself which is rating you low in its desirability quotient and hence playing villain, right? Wrong!


Here’s how Tinder CEO Sean Rad explains it:

The rating is technically not a measure of attractiveness, but a measure of “desirability,” because it’s not determined simply by your profile photo. It’s not just how many people swipe right on you. It’s very complicated. It took us two and a half months just to build the algorithm because a lot of factors go into it.

What also might serve as a balm to your severed ego is the fact this algorithm isn’t directly proportional to your physical appearance. Tinder’s formula takes a lot of factors into account like your bio, weather or not you’ve properly filled your education qualification, and how many people who you swipe right on, swipe you right too, and so on.


While it’s a nuanced algorithm and not one to be decoded easily, there are some people who have mastered it in the past. Remember, we told you about the guy who matched 20 times in a day on Tinder? Chances are, he had an above average desirability score on Tinder than most of us. But the truth is, it is actually not that tough! All you need to do is keep at it and get a little creative. And for everything else, watch our video on dos and don’ts on Tinder!

After all, Tinder helps those who help themselves. Happy swiping!