A recent Google survey, released by Google India on Tuesday, claims that 90% of online shoppers in India do not chase discounts and are only too ready to pay good money for value adds such as quicker delivery, easier returns and extended warranty.
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The report by Google, named ‘Digital India 2020‘ created in association with consulting firm A.T. Kearney, was conducted among 3,000 offline and online buyers, sellers and non-buyers across twenty cities in India, including metro cities and tier 2 as well as 3 cities.
Here are are some key observations and projections from the report:
- 9 out 10 buyers will continue online shopping transactions even in the absence of major discounts.
- Online shoppers are likely to increase from 50 million to 175 million by 2020.
- 45% of online buyers said they would pay extra for faster shipping
- 37% said they would pay more for easy returns.
- 35% were willing to spend more on extended warranty.
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- Women shoppers are projected to increase from 5 million to 75 million in by 2020.
- In the last 12 months, interest of consumers in online shopping has doubled.
- 60% of the total number of online shoppers in India lives in non-metro cities.
- By 2020, 55% of online shopping transactions will be carried out using cashless transactions, as opposed to the ‘Cash-on-Delivery’ method more widely in practice today.
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