Months after Instagram tested hiding like count from posts in Canada, Australia, Japan, Ireland, New Zealand, Italy and Brazil, CEO Adam Mosseri announced that some Instagram users in the US can also expect the same.
According to WIRED, the company will start its testing from next week where the feature will be tested on a limited number of users.
Though the public won't be able to see the number of likes on a post, the stats will be visible to the post's owner as usual.
We want your followers to focus on what you share, not how many likes your posts get.
It’s still too early to say whether the move will improve the quality of online discourse and users' mental health, but if it does work, it could be an important step towards bringing users back to platforms that they are abandoning.