The ongoing coronavirus pandemic has shut down businesses in most parts of the world. While the Apple stores are closed in many countries, the company has re-opened all the stores in China once again.
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In order to boost sales after a long lockdown in China and to make way for upcoming iPhone 12, Apple is reportedly offering huge discounts on Apple iPhone 11 lineup.
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According to Suning Tesco’s official website, MyDrivers, the prices of the iPhone 11 series is slashed by 500 Yuan (₹5,387) for the base model of iPhone 11, for iPhone 11 Pro, the price is down by 1,200 Yuan (₹12,929) and 1,600 Yuan (₹17,239) for the iPhone 11 Pro Max.
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After the price cut, the base model iPhone 11 64GB starts at 4,999 Yuan (₹53,863), while the iPhone 11 Pro 64GB is selling at 8,699 Yuan (₹93,731) and iPhone 11 Pro Max is priced at 9,599 Yuan (₹1,03,428) for 64GB model.
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In contrast, the Indian pricing for iPhone 11 series is more expensive by ₹3,400 to ₹4,200, where the cheapest model is available for ₹68,300.
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However, it is worth noting that China is one of the most important markets for Apple iPhones. With huge discount offers, Apple is looking to resume sales with a bang and have iPhone 11 inventory clear-out before introducing the next iPhone model.
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On the other side, India is more focussed on value-centric devices which is why even at the time Indians are buying way more iPhones than ever, it still isn’t a high volume market for Apple. The price hike in India was also a direct result of the increase in the GST rate from 12% to 18%.
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