Twitter has unveiled a new look, and much like some previous changes the company has made to its short-messaging service, it's not going over so well with the Twitterati.
So fresh. So clean. So live.Check out our new look. 👀👇https://t.co/ClWbwi8CEH pic.twitter.com/nR27POQkEi— Twitter (@Twitter) June 15, 2017
The San Francisco company says the new design emphasizes simplicity, making it faster and easier to use, with bolder headlines and more intuitive icons. It also changed users' profile images from square-shaped to round.
The company said the new user interface will roll out on twitter.Com, Twitter for iOS, Twitter for Android, TweetDeck, and Twitter Lite in the coming days and weeks.
Twitter users immediately responded by tweeting jokes and memes critical of the changes.
Tweets kept pouring about the new user interface, within hours of the change, the vast majority of them either complaining about the new look or mocking it.
Me: "I don't see anything wrong with Twitter."*closes then reopens Twitter*Me: #NewTwitter pic.twitter.com/LUcpzpslwg— ㅤㅤㅤㅤㅤㅤ ⚡️ (@uhLowkey) June 16, 2017
"InTrOduCing A NeW LOok ThAt MakES TwIttEr SimPLer" pic.twitter.com/gaLYHxsd1S— Joseph Hernandez (@josephcaptures) June 15, 2017
Many thought that this new look was unnecessary when for a long time, they have been demanding an edit button
Back In The Day Twitter = ⭐️Old Twitter = ❤️#NewTwitter = ♡Future Twitter = still no "Edit Tweet" button & still no "Save Gif" button pic.twitter.com/hVQvoJi2V4— ㅤ (@BihImCrazyAsf) June 16, 2017
Twitter could have an entirely new look yet they STILL refuse to give us an edit button for our tweets pic.twitter.com/36v6IBeNpx— kiwi loves jojo 💌 (@kiwiftniall) June 15, 2017
Users: We want a edit button!Twitter: How about a new UI look?Users: NO, we want a edit button!Twitter: A new Ul look it is! #newtwitter— Villazim (@Villazim) June 15, 2017
The redesign is Twitter's latest attempt to freshen the messaging service, which has struggled to attract new users at the same pace as Instagram, Facebook and Snapchat. Twitter revenue growth has stalled for years, and the company has cut costs and shuffled executives while still never posting a quarter of profit.