Rihanna’s beauty brand Fenty has quickly become a fan favourite for being a flag-bearer of diversity and body positivity. From having a ‘non-whitewashed’ brand message to catering to women of all skin colours, Fenty as a brand is surely keeping up with the times.
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FENTY CAMPAIGN RELEASE 6-19! DIRECTED and SHOT📸by Rihanna herself (yeah read that again) and let me tell u, she’s the best hype man ever and prolly the best person to hang out on set with🤪 also swipe for some bts on cctv footage whooop @fenty @badgalriri congratulations rrriih and thanks for having me💋 head over to fenty’s website to see more! xoxo @newmadisonmodels @animacreatives thanks for everything u guys💖💖
In fact, the latest addition to Fenty’s diversity memo is the inclusion of an Indian model, and we’re all here for it.
Mumbai-based model Naomi Janumala just joined Fenty as one of its newest faces, and as she tells Vogue, the experience has been nothing less than surreal.
She tells Vogue,
When I first met Rihanna, we hugged, and the first thing she asked me was, “Where are you from?” When I told her I was from India, she screamed, “I knew it, I knew I wanted you! You’re so gorgeous, it’s annoying, I don’t even want to stand next to you! Ahhh!”
Just the fact that an international brand would acknowledge brown skin is heartening enough, let alone make a brown woman the face of a campaign.
Way to go, Naomi! We’re all so proud.