Chubby cheeks, dimple chin

Rosy lips, teeth within

Curly hair, very fair

Eyes are blue – lovely too.

Remember this nursery rhyme? You’ve either heard it or recited it as a kid. But go through it again and you’ll realise what a skewed idea of beauty the rhyme is propagating to impressionable young kids.

This powerful campaign by Blush and Dove is breaking all these crass stereotypes that we’re all fed with, while growing up. 

 Watch the powerful campaign here:

Is that you? Nah. Nope. NO.