In a world that makes its business to tell women what to do with their bodies, plus-sized women undeniably get the worst of it. Being told what they should and should not do, while outrageously offensive, is hardly a rarity for them.

Canadian clothes store for plus-sized women, Penningtons, took on the people who think they have the right to be uncomfortable with plus-sized women and their lifestyles in this clever ad. Watch on and be delighted.

Hear, hear, Penningtons! Don’t let anyone tell you what’s “appropriate” for your body. Men, women, big or small – you’re all effing bosses of your bodies. So boss away.