Women in urban India have greater access to information and medical facilities, and yet, continue to suffer from medical problems that are easily curable – such as anaemia.
As per the data released by the National Family Health Survey (NFHS-4) in January 2018, 40% of women are mildly anaemic, 12% are moderately anaemic, and 1% are severely anaemic.
In order to raise awareness about anaemia, and motivate women to focus on their health, Project Streedhan has been launched by DSM (a global major specializing in nutrition and sustainable living).
And Project Streedhan’s campaign video definitely presents an interesting concept by urging women to focus on iron over gold.
With the motto of ‘invest in iron’, the campaign aims to raise awareness and inspire women by equating ‘the purity of gold’ with the ‘iron count in a woman’s body’.
Consequently, the message is to focus on something more than gold this Dhanteras.
You can watch the complete video here :
All images are screenshots from the campaign video, unless specified otherwise. Know more about Project Streedhan here.