Gun control is a polarizing topic in America. The way it draws a line there makes you almost believe the war between the north and the south never ended.

Buying guns legally is not easy in New York City. And ad agency, Grey New York, capitalized on this to start their new campaign, 'Guns With History', against gun ownership. They did the 'unthinkable' by opening a gun store in NYC and when curious customers walked in, this is what happened.