Amit, (a.k.a Mook) is a 44-year-old married bearded man with two young kids. His wife has never seen him without his beard. One fine day, he decides to shave it off, being part of an ad campaign for Super-Pharm’s Life M6 razor-blades. Instead of a regular ad, the agency shot this short documentary to capture the family members’ genuine reactions.

Check it out.