When a baby is born, its parents are legally and morally obligated to take care of it and they do whatever they can to make sure the baby is comfortable. But it’s not just the parents, is it? Anyone who’s near a baby, learns to behave in a certain way, so that the little one feels safe and comfy.

This latest ad by Pampers captures that beautifully. Check it out.

https://www.youtube.com/watch?v=U3ay0Oysrlc