The latest ad for Mattel’s Scrabble tells a delightful love story that plays with words. It revolves around the lives of two brokenhearted souls and then shows us how they meet. And all the while, the plot is manipulated so that the word-plays don’t stop.

Just watch this brilliant ad to see why I love it so much.

https://www.youtube.com/watch?v=nOgcEykrdXI