So yesterday, the world went crazy over a dress. The 'blue and black' vs 'white and gold' war erupted and everyone who cared, chose sides.
Here's the original photo of the dress.
But lo and behold, the debate has finally settled. Turns out British retailer Roman Originals is selling it on their site for fifty pounds. And it's blue and black. While there's no white and gold version listed yet, the company might soon be coming up with one now that it has all this free publicity.
Tumblr user, Swiked , whose real name is Caitlin McNeill, a member of the Scottish folk band Canach, also shared this on her page.
And eventually, the dress found its way to Amazon as well. And you know what that means, right? Yes! Hilarious Amazon customer reviews.
Because this is the Internet, it took no time for other names to cash in on this viral singularity.