Fevicol has been synonymous with bonding since its inception. Somehow, whenever I see a new Fevicol advertisement, I always find myself recalling the past advertisements of the brand. For instance:

This Iconic advertisement: Cut, copy, fevicol. Simple!

Source: Mad Over Marketing

And this, where no one falls off!

Source: The Hindu Business Line

Who can forget this one?

Source: Mad Over Marketing

Totally glued!

Source: Stock Image Bank

And ofcourse, this Fevikwik advertisement:

Source: Youtube

All of these advertisements are somehow imprinted on our memory cells. The creative strategy of Fevicol advertisements has always been above the mazboot jod of just tables and chairs. 

Their new advertisement proves it again. Watch it here:

Indeed an ultimate adhesive!