We desis love it when we hear an Indian song somewhere. Or at the very least get super excited about it. And that's exactly what happened when a recent ad of iPhone 13 came out.
At a recent Apple event, where CEO Tim Cook introduced iPhone 13, a song played at the beginning of the promotional video for the phone. Which song was it? Why it was the Bollywood classic Dum Maro Dum! In specific though, Apple used the song 'Work All Day' by Footsie in their iPhone 13 ad which samples from the 1971 hit Dum Maaro Dum. Of course, Indians everywhere noticed the tune and then there was no stopping the tweets!
Did Apple just use "Dum maaro dum" song in the iPhone 13 launch video? 🤩— Sanket Sahu (@sanketsahu) September 14, 2021
Did I just hear ‘Dum maaro dum’ in an Apple ad?— Anshuman Sharma (@anshumonsharma) September 14, 2021
The best part of the Apple event is the dum maaro dum background music— Sanjana Dani (@sanjanadani24) September 14, 2021
THEY USED DUM MARO DUM MUSIC HELPP— juhi⁷ || ishq day (@bluendgreypjm) September 14, 2021
Did I just listen to a “Dum Maro Dum” remix at an iPhone event? 🤔— Vidit Bhargava (@viditb) September 14, 2021
Apple really chose Dum Maaro Dum to unveil the iPhone 13— aᴋsʜaᴛ ♛ (@axeals) September 14, 2021
Apple playing Dum Maaro Dum rip-off music.#AppleEvent— Pinakiio Pikachu (@ikanip11) September 14, 2021
Wait! Did they play 'dum maaro dum' intro in the apple ad. #AppleEvent— Saaj (@SaajJain) September 14, 2021
Apple making us Indians reminiscent of our childhood by making us play spot the difference as we vibe to the Dum Maaro Dum bgm#AppleEvent— Bhumika Taneja (@_bhumika_taneja) September 15, 2021
Ye dum maaro dum ka music Apple event me kisne use kia..?😂😂#iphone— Atul Sharma (@imatulTweet) September 14, 2021
You can watch the entire ad here.
How do you feel about the ad?