What is one thing that never fails to grab your attention on the road?
For years tailgates have taught us, “Overtake karo, magar pyaar se; Aaj ho ya kal, sharab peekar mat chal.”
As we all know, getting our vehicles insured takes a lot of stress and possible money off the charts. And what better than getting insured by one thoughtful and trusted organisation that secures and cares?
Did you know that ‘Truck Art’ or ‘Nazar battu’ or ‘Phool Patti’ is an age-old art-form that originated in India? Did you know there are several artisans who base their livelihoods on this art-form?
PhonePe has come up with the ‘Nazar battu Campaign’ to promote their vehicle insurance on the go. In collaboration with these truck owners and artisans, they have created several tailgate designs and quotes that run along the lines of similar witty tailgate quotes. Thus, promoting PhonePe insurance in a unique way, and also putting a spotlight on the art-form while keeping the brand messaging intact.
For example, why say “Buri Nazar Waale Tera Mu Kaala” when you can say “Bahut Hain Buri Nazar Waale, PhonePe Insurance Karaale”
In a world of famous influencer pegs, PhonePe has taken the road less travelled and it’s melting our hearts.
It’s not everyday that we get to see quirky stuff like, ” Road Ka Kaam Hai Mudna And Aapka Insurance Karana.”
They are urging us to buy PhonePe Insurance for our vehicles because they claim to be the ‘Nazar battu’ that not only scares but also cares. And we must say, it’s a cool move!
