Brands spend millions of dollars trying to tell us why they deserve to be a part of our lives. If for once, they let forgot the flowery words, eye catching visuals & just stated the truth, how different would the brands sound? Here's a list by ad-guy Bodhisatwa Dasgupta showing what these brands would say if they were completely and brutally honest about what they are.
Bodhisatwa, or Bodhi as he is fondly known in the advertising circus is an obsessive, compulsive writer. When he's not writing ads for a target audience he hasn't met, he's writing the first line of books that he won't write. And when he's not writing that, he's writing about irrelevant things that have no implication in the macrocosm of things. Bodhi hates long words. Like obituary. And when the time is ripe, he'll write his own, thank you very much.