Soon after a cameraman caught 87-year old cricket fan Charulata Patel at the IND vs BAN on camera, she has become the darling of the entire country and the internet.
In the sweetest gesture ever, Amul has stepped up and paid tribute to Charulata, by creating and sharing an adorable doodle of her, that the company captioned 'Grandmother India'.
The ad has gone viral, with a cartoon of Charulata, rooting for Team India, surrounded by children.
After the ad was posted on Twitter, people have expressed their delight on Twitter.
Amul creates some of the most endearing ads!— Rishi (@rishis75) July 4, 2019
On point. Adorable. Topical. You're a habit, I never want to change— PArti (@artiprakash) July 4, 2019
Marketing of Amul is the best in the world, every time comes with a bang !!— Alpesh Makwana (@Alpesh5492) July 4, 2019
Best poster ever produced by Amul !— Veeresha Baligara (@363Tweets) July 3, 2019