In our society, motherhood and child-bearing is glorified as the most important phase in a woman's life, yet women are deprived of the proper care that they might need during the time.

According to the latest Govt. Of India figures, 1 out of 2 pregnant women in India are anemic. Among women, iron deficiency prevalence is higher than men due to menstrual iron losses and the high iron demands of a growing child during pregnancies.

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Source: YouTube

Project Streedhan that was launched by DSM (a global major specializing in nutrition and sustainable living), aims at raising awareness about anemia among urban women and to remind them that their health is their true wealth. Their recent campaign focuses on the need to invest in the mothers-to-be, this mother's day.

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Source: YouTube

Godbharai is an important ceremony in the Indian culture, where the mother is celebrated as she takes up a new role - of a mother. With this campaign, the idea is to 'invest in a mother's iron' during pregnancies instead of just gifting women gold and silver to wear. 

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Source: YouTube
Screenshot
Source: YouTube

Anemia can be passed on from a mother to the child and the motive of the campaign is to break the cycle, by helping women focus on their nutrition and giving them the right food and supplements. 

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Source: YouTube
Screenshot
Source: YouTube

Watch the complete video here:

On giving mothers the gift that they deserve. 

Know more about Project Streedhan here