Advertising commercials were originally created with the intention of breaking the clutter in an entertaining manner. Most commercials we see today barely pay attention to the first criterion, forget the entertaining part. This one being a recent exception of course. But a new ad for Japanese cosmetic company, Shiseido, does exactly that.

At first it looks like a completely normal scene in a classroom. And just when you think it can’t get any more normal than it is, this happens. We won’t spoil it for you. Just check the ad out.