It’s been more than two days since we saw ‘ Giant strength for the Giant ‘, the hilarious Ambuja cement ad featuring The Great Khali, but we still can’t stop raving about it.
But if you’ve been following the advertising business for a while, or say, like to watch classic ads online, you might notice that the whole getting a giant person to talk about his problems, mockumentary style, is not really new.
Back in 2008, Nordpol Hamburg ran what is now considered one of the best ads ever made. It too, features a hulking, intimidating man talking to the camera about how life is a struggle.
Check it out.
Agreed, it’s not an exact copy, and the script for the Ambuja ad is pretty hilarious in the Indian context, but we can’t ignore some of the stark similarities.
What do you think?
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