Try to recall that face you make when you take a massively satisfying dump. Yes, that one. You know which one I’m talking about. It’s not just us adults who do it – babies have weird and funny poo react ions too. And Pampers knows it.

This brilliant Pampers ad captures babies making doody in HD and glorious slow-motion. They are facial expressions anyone who has cared for a baby will instantly recognize. That faraway look and involuntary frowning indicate that a serious diaper change is due.

Check it out.