PR Strategy Or Not, We Are All For Deepika Padukone’s Support To JNU Students

Arushi Kapoor

The past few weeks have been tumultuous for the citizens of this country. While we were still reeling from the protests and divisive politics of the CAA, NRC, and NPR, Delhi’s Jawaharlal Nehru University fell victim to what was noticeably an orchestrated armed attack. 

The events snowballed into reigniting the outbreak of protests which grew manifold ever since. Several who were still silent for whatever reasons finally stood up. For this conceivably was the last straw. 

Twitter

Among those who solidified their stance against the establishment was Bollywood superstar Deepika Padukone. Two days after JNU was attacked by a large group of masked individuals, Padukone showed up at the protest in the university campus. She silently stood behind JNUSU president and the major mobilisers of the movement cementing her solidarity with the victims of the attack — and obliquely her stance against the CAA & NRC. 

Soon after her bold statement, the internet foreseeably became a cesspool of trolls calling to boycott her upcoming film (which also happens to be her first venture as producer). Worse still, were the self-righteous pop culture expositors labelling this as a ‘cheap PR stunt’ or promotional activity. To that I’d say, even if this were one, we’re all for it. 

In fact, as a promotional exercise, it would end up doing more harm than good, like is evident with the trending hashtag #BoycottChhapaak.  

Peel through the layers of her ostensibly manufactured public image and still what she did matters. Especially in a fight for the greater good of our world as we know it, the ‘why’, ‘how’, and ‘when’ are frivolous concerns in front of ‘what’ she ended up doing — aligning herself with the movement in a way that she could. And as people who are for the movement, this must be applauded. 

In a world where silence is no longer an option, every little contribution to the movement counts. And there’s no right or wrong way to show support. Especially in a fight for our freedom to be who we are we shouldn’t be nitpicking about how someone chooses to show solidarity. What matters is that they did. Someone may choose to make memes, someone may choose to protest, someone may have mustered up the courage only in the last minute and that’s all okay. 

Twitter

Especially with a celebrity of her status who has the power to mobilise her loyal fanbase. Think of the average movie-goer who would now at least learn and think about the political machinery of this country only thanks to her representation.

Over the past few years, as we’re inching towards totalitarianism, the internet is becoming murkier by the day. Especially if you’re a woman — worse still, a woman with an opinion. 

Deepika Padukone herself has been the troll army’s focal point and on one occasion has even had a bounty on her head for Padmaavat. Despite experiencing the gruelling minefield that is saffron backlash first hand, she fearlessly stood her ground. And that in itself is commendable — PR stunt or not. 

In a world where a once vocal Amir Khan gets silenced into public mutism, we need more Deepika Padukones who can step up and take a stand for the greater good. Thank you, Deepika for being brave when we needed you to be.

You might also like
Queenfisher Is Embodying The Spirit of Sisterhood And We’re Here For It!
Holi Skincare Tips for Pre, Post & During Holi: Your Ultimate Guide to a Colorful Yet Protected Celebration
Every Zeenat Aman Post Is A Reminder That Things Have Changed For Women But Not So Much
12 Easy & Simple Hairstyles For Girls Who Are Always In A Hurry
7 Ways To NOT Celebrate Women’s Day. Let’s Start With Men Taking A Step Back For A Bit
It’s 2024 & Here Are 5 Basic Rights Women Still Don’t Have In India